Advertising Executive

Details

  • Course Type: Enrichment
  • Grade Range: 5 - 9
  • BYOD Course ? Yes
  • Total Price: $195
  • Instructor: M. Johnson

Schedule

Week 1
6/25 - 6/29
Week 2
7/02 - 7/06
Week 3
7/09 - 7/13
Week 4
7/16 - 7/20
Week 5
7/23 - 7/27
Week 6
7/30 - 8/03
10:40 am - 12:50 pm10:40 am - 12:50 pm

The Nike swish or “just do it.”  Words and images that immediately connect our brain to a product are the essence of advertising.  Advertising is multi-billion dollar a year industry but it all boils down to an idea to sell a product.  Come and learn all about product branding and other tools advertising executives create. Combine persuasive writing skills and artistic expression, and what do you get? Advertising Exec! You will create ads, plan announcements, design posters, brochures, and more. Focus is placed on the use of persuasive language, identifying the appeal, planning strategies, and analyzing and targeting different audiences. Together, we will learn how to run an advertising campaign. All work is assembled into an Advertiser’s Portfolio and presented at the end of the course.

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