NEW Unwrapping the Glitz and Glam of Advertising

Details

  • Course Type: Enrichment
  • Grade Range: 5 - 9
  • BYOD Course ? No
  • Total Price: $195

Schedule

Week 1
6/26 - 6/30
Week 2
7/05 - 7/07
Week 3
7/10 - 7/14
Week 4
7/17 - 7/21
Week 5
7/24 - 7/28
Week 6
7/31 - 8/04
8:20 am - 10:30 am8:20 am - 10:30 am

In this course, we will use critical inquiry to evaluate why advertising works.  What makes you wear the clothes you wear?  What makes you buy the shampoo you buy?  Using principally images, advertising campaigns pull you in with sumptuous vistas, attractive people, alluring colors, and promises of a better future.  In “Unwrapping the Glitz and Glam of Advertising,” we’ll turn a critical eye on magazines, commercials, brands, and experiences, teasing apart the products actually being sold from the messages being presented.  We will end by considering whether advertising can be honest–or even empowering–and what images and messages such a campaign might involve.  Students will rebrand a product to make the way it is being sold more sincere and affirming to the consumer.

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